Patchworks Delivers record BFCM  Success and Performance

As retailers debate the effectiveness of Black Friday and Cyber Monday (BFCM) promotions, wondering if the hype still drives real sales, the data speaks for itself: customers are still waiting—and buying—during BFCM. This year, Patchworks processed a 310% increase in operations with hundreds of millions of ‘operations’ running through the platform during the BFCM period compared to last year, proving that despite the skepticism, shoppers continue to time their purchases around these annual sales events.

This monumental growth underscores the platform’s ability to scale with retailers’ needs, ensuring that no matter how intense the demand, our systems are built to deliver seamless performance.

November has always been a high-stakes month for retailers, and this year was no exception. As Black Friday and Cyber Monday (BFCM) brought in waves of online shoppers, retailers were challenged to keep up with the surge in demand, and behind the scenes, Patchworks ensured that everything ran smoothly. Across the month of November, our platform experienced a remarkable 53.9% increase in activity compared to October, demonstrating the scalability and robustness of our integration capabilities.

The lead-up to Black Friday was incredible with many retailers kicking off promotions in the weeks leading up to BFCM, with our platform managing nearly 27% more activity in the week preceding the event than the same period last year. This spike wasn’t just a test of volume but of efficiency, ensuring our retail partners could meet customer expectations with real-time data syncing and seamless order processing. As the weekend progressed, Patchworks proved its reliability, handling a significant increase in traffic without missing a beat, keeping retailers agile and responsive across multiple channels.

Cyber Monday brought another layer of pressure, with operational volumes climbing steadily. Our platform's ability to manage these surges with ease ensured that retailers could focus on delivering exceptional customer experiences rather than worrying about backend issues. The combined efforts throughout the month highlighted how our platform is built to handle the complexities of peak trading, from managing massive data flows to synchronizing critical systems in real time.

With year-on-year growth showing a consistent upward trajectory, Patchworks continues to be the go-to solution for retailers seeking a scalable, reliable integration partner. As we move forward, our commitment to innovation and performance ensures that we remain at the forefront of retail integrations, ready to support brands through their next big sales event and beyond.