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Judd Racing Launches Multi-Site BigCommerce Platform with Patchworks and Strawberry

At Patchworks, we’re all about helping ambitious brands achieve their ecommerce potential. Today, we’re thrilled to announce the launch of Judd Racing’s new multi-site BigCommerce platform, delivered in collaboration with our agency partner, Strawberry.

Shifting to a Multi-Site Future

Judd Racing, a leader in the motorcycle retail space, previously operated on a single BigCommerce store. To better cater to their diverse customer base, they identified the need to create distinct online experiences for their motorcycles and motorcycle equipment. This bold step required an ecommerce transformation, and we were excited to be part of the ride!

The Patchworks iPaaS Difference

Strawberry utilised the Patchworks MACH Alliance certified iPaaS to deliver a seamless migration from a single-site to a multi-site setup. Our iPaaS enabled Strawberry to:

  • Efficiently migrate products, inventory, and customer data.
  • Align pricing across the new stores.
  • Create automated flows to simplify and accelerate the integration process.

This streamlined approach ensured Judd Racing could focus on what they do best - delivering top-quality motorcycles and equipment to their customers - while enjoying a seamless ecommerce transition.

Driving Ecommerce Success

The result? A scalable and customer-focused ecommerce solution that positions Judd Racing for growth. The new platform not only enhances the online shopping experience but also future-proofs their operations in a competitive market.

We’re incredibly proud to have supported Judd Racing on this exciting journey. It’s always a pleasure to work alongside innovative agency partners like Strawberry, who bring creativity and expertise to every project.

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