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Find out how we helped Bluebella grow their sales by 200%

Find out how we helped Bluebella grow their sales by 200%

Originally launched on a shared online store, Bluebella decided it was time to go solo. We helped the brand migrate to two brand new systems, complete with an integration between their ecommerce store, ERP and warehouse system.

Company Information


Founded in 2005 by Emily Bendell, Bluebella is an award-winning lingerie brand, designing fashion-led collections for customers all over the world. With over half a million Instagram followers and operations in the UK, US, Australia, France, Germany and Italy, Bluebella has grown exponentially over the past few years – with no signs of slowing down.


London, United Kingdom



Apps integrated

We were impressed from the off-set with Patchworks running a complete and thorough diagnosis of our business requirements, as well as evaluating our potential future requirements.

Eva Pascoe

Eva Pascoe
Non-Executive Director, Bluebella

The challenge

Founded in 2005 by Emily Bendell, is a fashion-led luxurious lingerie brand based in London.

Having initially launched on a shared online store, alongside a complementing fashion brand, Bluebella decided it was time to re-platform to their own eCommerce site, integrated with a back-office accounting function.

Bluebella selected Shopify-Plus for their online store and Netsuite ERP to automate their stock and order processing.

As it was Bluebella’s first experience of deploying eCommerce and ERP, as well as integrating these systems, they anticipated the challenge to be substantial.

The brand were aware they needed to work with an experienced integration provider that had expertise in connecting Shopify Plus and Netsuite and could support them through the process.

The solution

The key objective of the project was to integrate Netsuite to Shopify and to Bluebella’s WMS, Torque, to deliver a fully functional eCommerce platform that could scale as the business grew.

As with every new customer project, Patchworks ran a 360º validation on Bluebella’s business critical functions prior to implementation to assess their requirements, both current and with future growth.

With the introduction of new and integrated systems being a significant change for Bluebella, Patchworks not only supported with the integration aspect of the project, but helped Bluebella with the whole migration, advising the company on preparing and adapting to new their business practices.

Not only was this project delivered professionally and on time, it enabled our business to scale beyond our anticipation. We aimed to cover the costs of integration from incremental profit achieved in 12 months. However, the strength of the integrated platform saw our growth increase by 200% in just six months from completion.

Patchworks became an integral partner for throughout this process and continues to pioneer approaches to support our growth acceleration.

Eva Pascoe

Eva Pascoe
Non-Executive Director, Bluebella

The results

The newly deployed integrated platform supported in excess of 200% growth of volume sales, without impacting the quality of Bluebella’s customer experience.

Saving money

Patchworks integration is supporting Bluebella’s global expansion, without the need for significant increase in headcount.

Saving time

Bluebella now operates more efficiently in every business function, from publishing, merchandising to finance and marketing, all thanks to flawless data access and flow.

Improved customer experience

Patchworks integration has improved personalisation and stock management to deliver an outstanding customer experience from the moment orders are placed with Bluebella, to the delivery of their purchase.


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