UK
Company Information
Company
Muscle Nation is one of Australia's leading and fastest-growing Activewear and Supplement Brands. A family orientated business based in Brisbane, Muscle Nation has created a community and culture like no other. They currently employ over 40 team members and ship to over 150 countries worldwide with continuous growth in all sectors.
Headquarters
Australia
Industry
Fitness Apparel
Apps integrated
“I honestly don’t know how we’d cope without Patchworks. We’ve never seen this level of support with a supplier before. They work out of hours to support us and are easily accessible to us through Slack. Patchworks are our integration experts”
Nathaniel Anthony
CEO & Owner at Muscle Nation
The challenge
Muscle Nation is an ecommerce success story. They launched from a tiny bedroom in 2016, before quickly moving to a 1,700sqm warehouse. And now they’ve even outgrown this space - so they’re building a state-of-the-art 4,000sqm warehouse.
That’s a lot of growth in 5 years.
But behind the scenes, problems bubbled up. Their warehouse and storefronts weren’t talking to each other. Some products were oversold. Some items were mispicked. High traffic launches caused inventory syncing issues.
The growth was massive. But their IT systems hadn’t scaled with that growth.
Uncontrollable growth
This uncontrollable growth caused problems:
- Customers were left unhappy when they received the, ‘we’re sorry, your order is now out of stock’ email
- Manual processes in the warehouse - from picking orders, to entering tracking information, were being overwhelmed by the rapid sales success
- Overtime and new staff were needed just to keep up. Costs mounted, and profits reduced, as the old ways of working didn’t scale well.
- And while staff loved being part of an Australian success story, they were sometimes left stressed and exhausted by the sheer workload coming through.
