The integration experts
Our team is full of creative, passionate people dedicated to revolutionising the world of ecommerce.
Leadership team

Chief Executive Officer
Jim Herbert
Our CEO, Jim Herbert, is a technology, engineering, and consulting veteran who joined us from close partners BigCommerce. With over 25 years of ecommerce and digital transformation experience, Jim is leading Patchworks into our next stages of growth. A Computer Science graduate, programming from the age of 8, Jim has worked for consulting companies such as Cambridge Technology Partners, KPMG Consulting, Practiv, and founded his own ecommerce systems integration firm Sceneric that he sold to Publicis in 2014. With experience including over 100 ecommerce implementations, leading sales for Nasdaq listed companies, and working in retail, fintech and gaming sectors, Jim deeply understands the importance of integrating platforms to drive business outcomes.

Founder
David Wiltshire
David is the Founder of Patchworks, with a background in ecommerce design and strategy. He’s a software, agency, and data entrepreneur and created the first cloud middleware for ecommerce globally in 2011. The best thing someone ever said to him was “you can’t do it” - and look where Patchworks is now.

Chief Financial Officer
James Pennington
James is responsible for scaling and strategising Patchworks’ financial and administrative operations, such as hiring, equity, and implementation of processes and systems. He’s an expert in managing and scaling SaaS businesses and their finances - so much so that he’s known as the human calculator.

Chief Product Officer
Conor Barr
Conor is in charge of driving the product roadmap, strategy, and delivery. That means he’s responsible for all of Patchworks’ offerings - from our integration platform itself, to Patchworks BI and Stockr. Heading our office in Northern Ireland, Conor really knows his stuff. He has a Masters of Engineering in Computer Science, and has worked as an engineer, architect, and leader.

Chief Operating Officer
Ady Collins
Ady is essential for building and maintaining the Patchworks culture, and our general growth. Whether that’s turning business strategies into goals, boosting productivity, ensuring project delivery, or implementing business-wide decisions, Ady has it covered. Don’t be afraid to drop him a message on Slack - he’s always happy to help out.
Key Board Members

Non Executive Director
Neil Kuschel
As European CEO of Global-e, Neil has worked closely with Patchworks in the past as a partner - and has joined the board to help scale up the business. With two decades of experience helping companies meet revenue targets, Neil is brimming with ideas to take Patchworks into the next stage of growth.