Skip to content
Contact us
Login

TikTok Shop Unlocked: Building Sales Power from Scratch to Scale

Episode 1: Crawl - Setting Up for Success on TikTok Shop

In collaboration with TikTok Shop, FordeBaker and Veeqo by Amazon, Pacthworks will participate in a 3 part webinar, diving into how to launch, optimise and scale on TikTok Shop.

Whether you're just getting started or looking to streamline operations, Episode 1 which will take up to 1 hour, will equip you with the knowledge and tools needed to succeed.

Register now
  • Patchworks, Veeqo, FordeBaker
  • Webinar
  • Past event

About This Webinar

🗓️ 🕓 Wednesday 14th May | 4pm BST

Navigating TikTok Shop can be challenging, from account setup and compliance to seamless inventory management and order fulfillment. This webinar brings together top experts to address the most common pain points and provide actionable solutions, ensuring you can confidently integrate TikTok Shop into your eCommerce ecosystem.

Key Takeaways:

  • Step-by-step guidance on setting up your TikTok Shop with FordeBaker.
  • Inventory and order management best practices from Veeqo by Amazon.
  • Seamless TikTok Shop integration with your tech stack, powered by Patchworks.

Register now

Duration: Up to 1 hour

Agenda

Introductions
Welcome and Intros

Moderator: Andreas Poullakkos, Client Solutions at TikTok

Panellists:

Tom Baker, Founder of FordeBaker

Ben Inman, Business Developer from Veeqo

Will Sellers, Tech Partnerships Manager at Patchworks

Jonny Baggott, Solutions Engineer at Patchworks

Step-by-Step Setup
Hosted by FordeBaker

Tom Baker, Founder, FordeBaker

TikTok Shop Account Setup

- Register your Business Account carefully to meet TikTok’s strict requirements and avoid compliance issues.

- Choose Fulfillment: FBT, CMS, or 3PL. Each has pros/cons - integrate properly for smooth operations.

Account Settings & Policies

- Set up payments, shipping, and returns correctly to align with TikTok’s policies.

- Stay compliant to prevent disruptions.

Product Selection

- Is catalogue size important?

- How to maximise margin and consumer interest

Scaling Sales Through Creators

- 70% of sales come from creators. Start with higher commissions to attract quality partners.

- Cut through the competition by offering compelling deals and building long-term creator relationships.

Boosting Sales with Advertising

- Use Spark Ads and brand advertising to amplify creator-driven sales.

Secrets to Live Shopping Success

- TikTok’s algorithm favors engagement. Lead with an irresistible deal.

- High-energy hosts, strong product demos, and urgency (exclusivity, bargains, limited stock) drive conversions.

Is TikTok Shop Right for You?

- Ensure competitive pricing and that your audience is on TikTok.

- Success requires engaging content—if that’s a challenge, reconsider TikTok Shop.

Inventory Management
Hosted by Veeqo

Ben Inman, Sr. Business Developer, Veeqo by Amazon

Veeqo's approach to TikTok Shop Shipping:

-Inventory Management Tools

-Smarter Shipping

-Forecasting Tools

Lowering your Operational Costs:

-Operational efficiencies

-Case Study

Live Demo:

-Highlighting Veeqo's intuitive UI / ease of use

Integrate & Scale
Hosted by Patchworks

Jimmy McCloskey-Lee, Senior Sales Engineer, Patchworks

Will Sellers, Technology Partnerships Manager, Patchworks

What is Patchworks? The flexibility and scalability of the platform

- Composable Commerce Architecture

- Automate workflows and eliminate manual processes.

How Patchworks powers TikTok Shop integrations.

- How Patchworks eliminates complexity, ensuring TikTok Shop connects smoothly with your existing eCommerce, ERP, and fulfillment systems.

A live Demo and walkthrough

- How TikTok Shop data flows through Patchworks, ensuring orders, inventory, and product updates happen in real time.

Why join this webinar?

At Patchworks we are fully committed to the ecosystem. In the new world customers, vendors and agencies win and lose together - we’re on the team.

  • 1

    🚀 Master TikTok Shop Setup & Compliance

    Avoid common pitfalls with expert-led guidance on account creation, verification, and compliance with TikTok’s evolving policies.
  • 2

    📦 Streamline Inventory & Fulfillment

    Learn how to manage inventory seamlessly across multiple sales channels with Veeqo, reducing inaccuracies and fulfillment bottlenecks.
  • 3

    🔗 Integrate Without the Headaches

    See how Patchworks eliminates complexity by ensuring smooth integration between TikTok Shop, your eCommerce platform, ERP, and fulfillment systems.