Connecting the Dots Between Integration Maturity, Dev Team Performance and Growth

In theory, you’ve got the people and plans to grow. You’ve a strong tech team. A clear roadmap and the market opportunity to scale.

But the reality? Things keep stalling, and your team is constantly stuck patching broken feeds, writing one-off scripts, and resolving sync errors especially at peak trading times. Their work is reactive, repetitive, and morale-draining.

Why running flat-out doesn’t mean you’re getting anywhere fast

Here’s the hard truth, if your retail integrations are not up to scratch, and your dev team is 100% focused on self-build integrations, your tech team is probably burning time not building value.

Good integration isn’t just about how well your systems connect. It’s about whether your developers are constantly firefighting or, instead are free to drive innovation and growth. No matter how talented your tech people, if their time is swallowed up managing manual fixes and brittle code, your business will find it much harder to innovate, scale and grow.

Understanding integration maturity (and its impact)

Think of integration maturity as a spectrum. At one end, systems are siloed and fragile. At the other, they’re seamlessly connected and built to flex as you grow and embrace future-ready technologies like AI and Agentic Commerce.

This diagram below maps the journey from fragmented systems to fully connected, scalable systems. The greater the degree of scalable integration, the more streamlined your operations, the higher your ROI and potential for long-term growth.

Do you have what it takes to get the top?

According to our recent Retail Integration Report: Insights from the 2025/26 Patchworks Retail Tech Leaders Survey, just 27%* of UK retailers describe their tech stack as fully connected and scalable. Nearly 1 in 3* are at the bottom of the Integration Maturity Curve grappling with fragmented systems, siloed operations, and heavy manual processes.

And at this time of year, with peak sales periods like Black Friday, Cyber Monday and holiday season fast approaching, a poorly connected tech stack can come with a heavy price tag. Our survey indicates that 60%* of UK retailers are already losing revenue due to integration challenges with 1 in 10* estimating it costs them over £1 million annually*.

For those locked into custom builds, gluing scripts and plugins, the challenge is even greater

Managing manual integration and fixes can cost devs up to 10 hours per week on average, according to Patchworks’ Insights - resulting in lost productivity, missed opportunities, and project delays. This is the hidden frustration inside many mid-market and enterprise retail businesses. You can’t scale or support long-term growth like this. And you shouldn’t have to.

Integration maturity starts with supporting your team

Modern Integration Platform as a Service (iPaaS) solutions can help enterprise retailers to advance along the Integration Maturity Curve. MACH-certified low code/no code platforms such as Patchworks iPaaS can help to:

eliminate repetitive, low-value integration work
empower tech teams to build scalable logic once not maintain fragile fixes
give ops and business teams visibility into system flows without needing dev support
accelerate rollout of new tools, automations, and AI features
support the shift towards Agentic Commerce, where intelligent systems collaborate autonomously to deliver AI-driven customer experiences.

From firefighting to forward momentum

iPaaS doesn’t replace your developers, it gives them back the one resource they need to be proactive and add greater value - time.

It does this by supporting them with tools, dashboards and automated workflows required to build a truly connected, scalable and future-ready business.

Teams at the top of the integration maturity curve aren’t just faster, they’re more motivated. Because when you remove the daily grind of manual syncs and support tickets, this is what happens:

Power integrations with iPaaS and empower your whole business

Integration maturity turns your dev team into a growth engine

When you eliminate unproductive dev work and remove invisible barriers, your tech team is free to focus on what really drives growth. Because at the end of the day, it’s not platforms that scale your business, it’s people.

An iPaaS approach empowers your talent to innovate, not become mired in more problems. And that’s when real progress happens.

Find out more about the integration maturity curve and how UK retailers are measuring up. Download the Retail Integration Report* here.

* Retail Integration Report: Insights from the 2025/26 Patchworks Retail Tech Leaders Survey

Discover how Patchworks can accelerate your integration journey here.