Pentland Brands launches scalable, multi-brand integration architecture with Patchworks and fusefabric

Pentland Brands, one of the world’s leading brand management companies, has successfully launched a new integration architecture on Patchworks, delivered in close partnership with fusefabric.

The initial rollout includes Mitre and Kickers, both of which went live ahead of the critical Black Friday and Cyber Monday trading period, with further Pentland brands scheduled to follow. The project establishes a repeatable, scalable integration model designed to support Pentland’s broader multi-brand portfolio as it continues to grow.

 

Building a repeatable integration model for multi-brand scale

Operating a multi-brand retail portfolio introduces complexity fast — particularly when brands share core systems but require flexibility at the edge. Pentland’s approach focused on creating a robust, standardised integration foundation that could be reused and extended as new brands are onboarded.

Working closely with fusefabric, the team designed a brand-agnostic architecture using Patchworks as the integration layer — ensuring consistency, resilience, and speed of deployment without sacrificing control.

This model allows Pentland to:

• Launch new brands faster using proven integration patterns

• Reduce long-term technical debt

• Maintain flexibility as platforms, volumes, and requirements evolve

A modern integration stack built for reliability and peak trading

The implementation makes full use of Patchworks’ retail-first capabilities to orchestrate data flows across a complex ecosystem, including:

• AI scripting for intelligent flow control and exception handling

• Microsoft SQL Server connectivity to support database-driven operations

• Shopify integrated with SAP Process Orchestration for core commerce and ERP workflows

• Twilio for real-time operational notifications and alerts

By combining these components, the team delivered an integration setup that is resilient under peak load, highly observable, and ready to support future automation initiatives.

Crucially, the architecture was proven in production during BFCM — one of the most demanding trading periods in retail — validating both its stability and scalability.

Why this matters for enterprise retail teams

For large retail groups, integration is no longer a background technical concern — it’s a strategic capability. As commerce stacks become more composable and AI-driven, retailers need integration platforms that can:

• Scale across brands without bespoke rebuilds

• Adapt quickly to new channels, regions, and workflows

• Deliver real-time, reliable data during peak demand

This project demonstrates how a retail-first iPaaS, combined with an experienced integration partner, can provide a future-proof foundation for enterprise commerce.

A shared commitment to long-term growth

The successful launch reflects the close collaboration between Pentland Brands, fusefabric, and Patchworks — with a shared focus on quality, scalability, and long-term value rather than short-term fixes.

As more Pentland brands come on board, the same integration framework can be reused, refined, and extended — accelerating delivery while maintaining confidence in the underlying architecture.

We’re incredibly proud to support Pentland Brands on this journey and excited to see how the platform continues to evolve as new brands and capabilities are added.

See Patchworks and Shopify connectors in action

Want to see how Patchworks connects Shopify, ERPs, databases, and operational tools into a single, scalable integration layer — without brittle custom builds?

👉 Watch a demo of Patchworks’ Shopify connectors
Explore how retail teams and agency partners use Patchworks to launch faster, trade with confidence, and scale integrations across brands and regions.