Benefits of integrating Linnworks and Ometria
By connecting Linnworks and Ometria, online retailers can take advantage of the benefits of both platforms. The integration enables seamless data exchange between both platforms, primarily customer data, sales data, and product inventory. Retailers can synchronize orders, shipments, and returns data, while Ometria updates with customer behavior and engagement metrics. The output of the integration translates to retailers driving more returns from their marketing campaigns, marketing to their highest value customers, and optimizing their marketing spend.