How BI relieves pressure on technical teams
March 21
A functioning technical team is invaluable to ecommerce brands. From developers and engineers, to IT and product departments, it’s essential that your company is backed by powerful tech infrastructure and experts who develop and maintain it.
However, in today’s fast-paced, digital-first environment, technical teams are often under intense pressure with a huge amount of tasks and tickets to resolve on a tight schedule.
When dealing with data across your business, this is especially true, as the exponential growth of ecommerce leads to more data to process and analyse.
That’s where a business intelligence (BI) solution can come in handy. By providing your technical team with a tool for data reporting, you can relieve pressure, streamline processes, and help make more strategic, effective decisions across your entire business.
Automated data collection
We know that you’d rather spend more of your time on meaningful work, rather than repetitive processes and tasks. But departments need to be able to view business-wide data and convert it into actionable insights, and that data needs to be collected before it’s usable.
In fact, 85% of data is completely unstructured - and teams can spend half of their time just putting it together into reports. Sometimes the job of extracting this data will fall to technical teams, and when you have a dozen other things to do in a day, this can prevent you from focusing on more enjoyable and meaningful work.
Alternatively, you might have data specialists who put together these reports - but this is still time and resource consuming.
With BI, brands can integrate all of their systems with their BI solution and fully automate data collection. Platforms like Patchworks BI will also put this data automatically into readable graphs - so you don’t need to spend your time on menial tasks.
Quickly and accurately identify problems to be fixed
As well as a tool for making strategic decisions, a BI solution like Patchworks BI can also be used as a diagnostic tool.
With data and visualisation, teams can identify patterns and trends, and use predictive analytics to figure out potential problems those could cause in the future.
For example, a report over a specific trading period might reveal a huge dip in conversions, which coincides with a website update. Information like this can be used by technical teams to figure out if something is wrong with the brand’s tech stack, and even where the issue is most prominent.
Improve collaboration across departments
One of the biggest challenges for growing businesses is a lack of transparency and communication between order management, inventory management, and sales and marketing. As sections of your business grow larger, and use their own tech and systems, it can be difficult to keep track of everything happening across your company.
For IT and other technical teams, this can be problematic, especially if you have tons of dating flowing through your systems. The result can be incomplete and disjointed information, and inefficient processes.
But a BI solution centralises all of the data flowing through your business and puts it into one place for it to be analysed. All integrated departments can then access this tool through a single dashboard, promoting cooperation and reducing the burden on technical teams which need to maintain various different systems and technologies across teams.
Ensure data security and compliance
BI solutions handle enormous amounts of data. And a lot of that data is sensitive and private, from your customers’ personal details to confidential company information.
That’s why it’s essential you choose a BI solution which offers assurances and shows you how your data is stored and used. You need to protect your data as well as your customers’, and make sure you’re legally compliant.
BI tools like Patchworks BI are built to be secure, and technical teams don’t need to worry about building their own complex infrastructure to protect data when warehousing it.
Gain an expert extension to your team
One of the greatest benefits of Patchworks BI is its symbiotic relationship with the Patchworks integration platform. This means you can rest assured that all the data which feeds into our BI platform is clean, seamless, and reliable - taking advantage of our powerful API connections.
It also means you gain access to different levels of Patchworks support, based on your tier subscription.
Whatever your support level, brands using Patchworks BI gain an expert extension to their tech and IT team. Whether you need assistance with the different metrics and reports, or a quick fix to any issues which arise to ease the burden on your technical team, Patchworks works hard to support our customers.
Enter Patchworks BI
Looking for a solution which can surface huge volumes of data in a secure platform, and reduce the burden on your technical teams?
Patchworks BI has even more to offer across your entire enterprise.
For more information, get in touch and we’ll book in a free consultation and demo.