Master of Malt, one of the standout brands within the Atom Group, is now live on the Patchworks iPaaS platform—marking a major shift from bespoke infrastructure to a flexible, modern SaaS architecture.

Working with the Patchworks Connector Builder, Master of Malt’s digital team built a tailored connector to their legacy ERP and seamlessly integrated it with:

• Pimcore for product information and content
• BigCommerce B2B, using the new Catalyst ‘curated commerce’ front end
• Algolia for lightning-fast search
• Their own internal workflow system
• Mandrill for email delivery
• Slack for real-time team notifications

This custom-fit stack is built to scale—without the fragility of traditional bespoke code. It’s a tech ecosystem that’s MACH-friendly, future-ready, and perfectly aligned to Master of Malt’s business model.

What the Integration Delivers

With this new setup, Master of Malt is now able to:

• Update product data once and push it across every channel automatically
• Keep internal teams in sync with smart Slack notifications
• Power a B2B experience via BigCommerce’s Catalyst front end
• Automate key workflows, reducing manual effort and human error
• Scale flexibly, without needing to replatform or rebuild
  

Patchworks sits at the heart of this architecture—connecting each system quickly, cleanly, and without code. With Connector Builder, the team was able to build out tailored flows that serve the unique needs of their business—without relying on costly custom development.

By centralising data and automating processes, Patchworks empowers the team at Master of Malt to spend less time managing systems, and more time crafting standout digital experiences for their customers.

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