Top 10 Ecommerce Integrations Used by Leading Retailers

At Patchworks, we work with hundreds of leading retailers around the world - brands like Huel, Gymshark, BareMinerals, and Cox & Cox. We see the inner workings of some of the most successful eCommerce operations out there, and we thought it would be interesting to share what we’ve learned, specifically:

1. What are the most common integrations used by growing and enterprise retailers today?
2. What does a typical tech stack look like behind the scenes?
3. How does an experienced eCommerce iPaaS make it easier to scale, automate, and stay agile?

In this blog, we’ll walk through the top ten most popular eCommerce integrations we see across our customer base, and explain how they support smarter, faster retail operations.

But first, let’s talk about the hidden challenges that come with growth.

Why integrations matter more as you scale

Every fast-growing brand hits a point where their systems stop talking nicely to each other. You’ve added a new sales channel, launched international shipping, onboarded a 3PL—or changed your ERP altogether. Suddenly, all those one-off API connections start to show their age.

The problem with custom integrations

Most retailers start with a few hard-coded connectors between core systems, ERP to eCommerce, WMS to courier, POS to inventory. But as you scale, this approach gets messy fast.

Custom-built API connections often:

❌ Rely on overworked dev teams to build and maintain

❌ Break under pressure when something changes upstream

❌ Lack visibility, making errors hard to spot and fix

❌ Lock you into inflexible workflows, slowing down innovation

This kind of technical debt holds brands back. It introduces risk, slows time-to-market, and makes every new system a headache to implement.

Why iPaaS is a better way

iPaaS (Integration Platform as a Service) is designed to solve these problems. An eCommerce iPaaS gives you a single, scalable platform to connect all your retail systems—without relying on fragile custom code.

Patchworks, leading eCommerce iPaaS platform gives retailers:

✅ 100+ pre-built connectors for ecommerce, ERP, WMS, 3PL, POS, and more
✅ Real-time monitoring and error alerts
✅ No-code setup, so teams can manage integrations themselves
✅ Scalability, so you can switch systems or add new partners without starting from scratch

Retailers choose iPaaS because it helps them move faster, reduce risk, and stay in control as they grow.

Now, let’s dive into some of the most popular ecommerce integrations.

1. Shopify Integration

What it’s used for: To connect your ecommerce platform

Shopify is the go-to choice for many DTC and omnichannel retailers. Whether you’re selling B2C, B2B, or both, integrating Shopify with your ERP, WMS, or PIM ensures orders, inventory, and customer data stay in sync. With Patchworks, Shopify integrations are fast, reliable, and flexible, no matter how complex your stack.

💡It only takes a couple of minutes to integrate your Shopify store. Find out more about the Patchworks Shopify Integration.

2. NetSuite Integration

What it’s used for: To connect your Enterprise Resource Planning systems (ERP)

NetSuite helps manage everything from finance and inventory to procurement and planning. But it needs to be tightly integrated with your ecommerce, 3PL, and other systems to work effectively. Patchworks connects NetSuite to the rest of your stack—enabling clean data flows and real-time visibility into your operations.

💡Find out more about the Patchworks NetSuite Integration.

3. BigCommerce Integration

What it’s used for: To connect your eCommerce platform

BigCommerce is a powerful platform for retailers that need more B2B and custom capabilities. Our integration makes it easy to integrate your BigCommerce store with ERPs, PIMs, and fulfillment systems—ensuring a seamless customer experience across every channel.

💡Find out more about the Patchworks Bigcommerce Integration or the Bigcommerce B2B integration

4. Descartes Peoplevox Integration

What it’s used for: To connect your Warehouse Management System (WMS)

As order volumes grow, so does warehouse complexity. Peoplevox helps streamline picking, packing, and dispatch—but only if it's properly integrated with ecommerce and ERP systems. With Patchworks, you can connect Peoplevox into a broader tech stack and eliminate fulfillment delays caused by data mismatches.

💡Find out more about the Patchworks Descartes Peoplevox Integration

5. Akeneo Integration

What it’s used for:To connect your Product Information Management (PIM)

Akeneo centralises your product data—images, specs, translations—and pushes it to your sales channels. Integrating Akeneo ensures that your product content is always accurate and consistent, no matter how many SKUs or regions you sell in.

💡Find out more about the Patchworks Akeneo Integration 

6. Amazon Seller Partner Integration

What it’s used for: To connect your Marketplace
Selling on Amazon comes with its own set of rules—and its own integration requirements. Patchworks helps retailers connect their Amazon Seller accounts to back-end systems like ERP, WMS, and PIM to keep listings up to date, avoid overselling, and streamline fulfillment.

💡Find out more about the Patchworks Amazon Seller Partner Integration 

7. Google Sheets Integration

What it’s used for: To connect reporting, business operations and spreadsheets

Many teams still rely on Google Sheets to manage ad hoc reporting, planning, or SKU updates. With our Google Sheets integration, you can automate these processes and keep your sheets live-updated with data from any connected system.

💡Find out more about the Patchworks Google Sheets Integration 

8. HubSpot Integration

What it’s used for: To connect your CRM & marketing automation

A strong CRM is essential for customer retention and segmentation. HubSpot integrations allow you to sync order data, customer behaviour, and product preferences—fueling smarter, personalised campaigns that drive repeat revenue.

💡Find out more about the Patchworks Hubspot Integration 

9. Linnworks Integration

What it’s used for: To connect your inventory management systems

Linnworks helps brands sell across multiple channels and marketplaces. But for it to truly work, it needs clean, two-way data flows with your ERP, ecommerce platform, and warehouse. Patchworks makes it easy to centralise orders and automate key processes through Linnworks.

💡Find out more about the Patchworks Linnworks Integration 

10. Magento Integrations (Adobe Commerce Integration)

What it’s used for: To connect your ecommerce platform
Magento (or Adobe Commerce) is still a popular choice for highly customised ecommerce builds. Our Magento integrations (Adobe commerce integrations) support even the most complex requirements—connecting your frontend to ERP, PIM, OMS, and more, without breaking a sweat.

💡Find out more about the Patchworks Magento Integration 

iPaaS makes it possible

The most successful retailers don’t just choose great systems and plug them together, system by system, they connect them into one cohesive engine.

That’s where iPaaS comes in. Rather than building and maintaining dozens of custom API connectors, you get a single platform that handles integration, visibility, and scalability. At Patchworks, we help retailers build the flexible infrastructure they need to grow—whether they’re expanding channels, launching into new regions, or preparing for peak demand.

If you’re struggling with fragile integrations, slow dev backlogs, or a tech stack that can’t keep up—it’s time to rethink your integration approach.

Want to see how your stack compares?

If you’re struggling with fragile integrations, slow dev backlogs, or a tech stack that can’t keep up—it’s time to rethink your integration approach with a modern ecommerce iPaaS like Patchworks.

Book a 1:1 session with our integration experts and get a live assessment of your systems.

Contact us today