Mint Velvet’s Connected Ecosystem: Effortless Elegance, Enhanced by Technology

Mint Velvet is a contemporary fashion brand known for its effortlessly stylish and relaxed designs. Founded in 2009, the brand has become a go-to destination for modern women seeking luxurious yet wearable pieces. With a focus on quality, versatility, and timeless appeal, Mint Velvet operates across multiple sales channels, including online, retail stores, and concessions, delivering exceptional customer experiences both in-store and online.

To support ongoing growth and deliver an elevated customer experience, contemporary womenswear brand Mint Velvet sought to replace its legacy integration setup with a solution offering greater visibility and flexibility. Founded in 2009, Mint Velvet is renowned for its luxurious, relaxed style, with more than 40 boutiques worldwide and a robust online presence.

Mint Velvet faced several key challenges with their former integration platform:

• Visibility and Transparency: A black-box integration solution left Mint Velvet lacking the visibility needed to make data-driven decisions and deliver accurate information crucial for a world-class customer experience.
  
  
• Error Logging and Reporting: Limited error logging and reporting capabilities made it difficult to diagnose and resolve data or integration issues, leading to inefficient manual processes.
  
  
• Managing Change and Growth: As a fast-growing business, Mint Velvet required the ability to quickly adapt processes and integrate new systems. Their custom-coded integration solution proved time-consuming and challenging to modify.

Using Patchworks’ iPaaS platform, Mint Velvet established a connected digital ecosystem by integrating key systems, including NetSuite (ERP), Shopify, Retail Assist, GiveX, Cloudinary, Global-E, and Bloomreach. The ease of integration enabled the project to be completed well ahead of peak trading, allowing for optimisations to ensure a successful Black Friday Cyber Monday (BFCM) period.

Key benefits realised by Mint Velvet through Patchworks iPaaS include:

• Seamless Integration: Patchworks Core iPaaS transformed black-box integrations into transparent process flows. The low-code/no-code functionality enabled speedy builds and the ability to adapt integrations as quickly as the business requires.
  
  
• Clear and Actionable Reporting: Advanced error reporting streamlined troubleshooting, allowing the Mint Velvet team to resolve issues in hours instead of weeks. This real-time data supported customer queries and enhanced overall experience and satisfaction.
  
  
• Scalable Solution: Built on MACH principles, Patchworks Core iPaaS provided a scalable solution to handle even the busiest peak periods. Patchworks Connector Builder also empowered Mint Velvet to integrate new systems into their tech stack without lengthy delivery times.

Patchworks’ iPaaS has delivered a flexible, integrated infrastructure that boosts operational efficiency and enhances customer satisfaction. By synchronising data across Shopify and Retail Assist, Mint Velvet improved inventory accuracy and streamlined order fulfilment, while NetSuite supports financial management.

Since going live, Mint Velvet has successfully navigated several promotional periods, including BFCM, with record sales volumes handled seamlessly by the scalable Patchworks platform.

With strengthened control and adaptability, Mint Velvet is well-positioned for sustained growth, reaffirming its commitment to effortless elegance within a future-ready tech ecosystem.

With Patchworks, Mint Velvet’s tech stack now handles high-volume data, real-time synchronisation, and personalised customer interactions. The platform’s adaptability enables Mint Velvet to deliver GiveX gift card redemption details through Bloomreach, while Cloudinary integration maintains consistency in digital assets, reinforcing the brand’s aesthetic. Since implementation, Mint Velvet has processed over 150,000 orders through Shopify and executed more than 1.6 million monthly operations without workflow disruptions.