Steeped in a rich heritage of motorcycle excellence, Triumph made a dynamic step into eCommerce in the spring of 2020. Leveraging its iconic brand, Triumph Motorcycles unveiled an online store featuring a range of branded merchandise. This strategic move not only paid homage to Triumph's legacy but also enabled enthusiasts worldwide to engage with and celebrate the brand in a digital space.
Systems Involved: John Lewis’ The Edge (Marketplace), Commercetools, VirtualStock, Torque
Time taken to launch Integration: 3 Weeks
Reason for choosing Patchworks & Ayata Commerce: Speed to market, scalability with immediate impact on revenue, and reliability.