Skip to content

Find out how we helped Cox & Cox grow 20% year on year

Find out how we helped Cox & Cox grow 20% year on year


Furniture and homeware

"Patchworks has enabled us to push the boundaries operationally. Patchworks are an extension of our team here in Frome. That’s not something we get with all of our providers and it’s helped to build a partnership that we trust in 100%."

Aynsley Peet

Ecommerce Manager, Cox & Cox

The challenge

Cox & Cox are an established British Homeware retailer. In 2016 they decided to re-platform from Magento 1 to a combination of Magento 2, NetSuite ERP and WARElinx WMS. They needed a solution and, more importantly, a partner that would enable them to bring the systems they’d selected together and ensure that that the business was able to continue to scale.

The solution

Detailed up-front work enabled Patchworks to identify Cox & Cox’s current requirements and future goals. This led to the implementation of Patchworks iPaaS (Integration Platform as a Service) and the integration of their Magento 2 Enterprise eCommerce environment with NetSuite ERP.

The foundation layer provided by Patchworks iPaaS enables the following data to flow seamlessly throughout the business:

  • Sales Orders
  • Customers
  • Products
  • Stock Levels
  • Prices
  • Promotions
  • Shipping Notifications
  • Returns, Refunds, and Exchanges
  • Payments, both pre-paid and pre-authorised

Return on Investment

Patchworks have enabled Cox & Cox to focus on continuing to scale and grow their business, with year on year growth at 20%. Their peak trading day saw the company processing an order every 12 seconds, with more than 6,000 live orders being handled at the height of trading. In addition, working with Patchworks has delivered:

  • Expert Validation of Cox & Cox’s Business Processes

    Patchworks’ detailed initial processes for requirement gathering and data mapping, which take into account all elements of the business, mean that Cox & Cox have a solution that delivers on the requirements of the entire business.

  • Sustained Success

    Cox & Cox were already a lean and experienced multichannel player when they were introduced to Patchworks. However, their re-platforming programme involved significant risk, thanks to the scope of the project they were undertaking. Patchworks’ team of integration specialists were instrumental in ensuring that programme was delivered on time and on budget. Year on Year growth of 20% since launch demonstrates the impact Patchworks have had.

  • A Foundation that can Scale

    Thanks to the initial work done between Patchworks and Cox & Cox, the retailer has an integration platform in place that offers them the flexibility and agility they require with regards to on-boarding new channels, opportunities and systems quickly and successfully. As of April 2018, Cox & Cox were already implementing ReBOUND® via Patchworks iPaaS and will be able to snap in other best of breed technologies as they require.

Va-va Frome.

Not a line from a Jeremy Clarkson intro, but how The Sunday Times described the Somerset market town that is the eastern gateway to the Mendips and home to leading British homeware retailer, Cox & Cox. Highlighted as one of the “Best Places to Live in Britain” in 2017, Frome’s combination of independent businesses and thriving art scene are a compelling mix. It’s easy to see why the Cox & Cox team are happy to call the town home.

Founded in 2001, Cox & Cox have developed from their traditional mail order origins into being a high growth digital native that is still comfortable in its own skin, sending out up to nine catalogues a year whilst growing its online sales year on year.

Magento 2 Re-Platforming

With a number of successful years on the Magento eCommerce platform, Cox & Cox had developed a custom solution for their businesses that incorporated Fulfilment, Customer Management, Purchasing and various other elements, whilst working around Magento to handle their other business needs as they grew.

Until 2015 that was enough for Cox & Cox, but it wasn’t a scalable solution and there was no way that the infrastructure would be able to deliver on the aggressive growth plans that the company had.

2016 saw Cox & Cox’s eCommerce Team looking to build on the company’s successful transformation from mail order specialist to multichannel force.

With a respected Magento-house on board, Space48, and Cox & Cox keen to stay with the platform as their eCommerce engine, upgrading to Magento 2 was the obvious choice for the business.

The changes didn’t stop there though. The multichannel retailer grasped this opportunity to review the business as a whole and realised that they would need to put additional systems and services in place to complement Magento 2, namely ERP (Enterprise Resource Planning) software, WMS (Warehouse Management Software) and the ability to deploy other best-of-breed solutions and services as required going forward.

Cox & Cox Integrations

Read more case studies