Seamless Growth: How Bollin Group Streamlined operations across 20 Brands with the Patchworks iPaaS

Bollin Group is a multi-brand powerhouse, known for its diverse portfolio of premium lifestyle, outdoor, and leisure brands operated by it's holding company Burton McCall. With over 20 distinct brands under its umbrella, including the likes of Mountain Equipment, Oofos, Sprayway Hilly, Ronhill, Magic Mountain, Bollin Group operates across multiple sales channels, including e-commerce, retail, and wholesale. Their rapid expansion and diverse brand portfolio demand a robust and scalable integration solution that keeps operations running smoothly while enabling growth.

Bollin Group faced the following challenges:

• Inventory Management and Stock Utilisation - Managing multi-store, multi-country brands across both direct-to-consumer (D2C) and marketplace channels was challenging due to a disconnect between sales channels and the ERP system. This created inventory risks and limited Bollin’s ability to optimise stock sales across multiple platforms.
• Order Management and Customer Experience - A fragmented operational setup led to delays in order processing and disrupted communication with customers. This negatively impacted the overall customer experience, undermining customer satisfaction.
• Data-Driven Decision Making - The ERP system lacked integration with key sales channels, resulting in incomplete and unreliable data. This hindered Bollin Group’s ability to make informed, data-driven decisions critical for supporting business growth.
• Scalability - Bollin Group’s ambition to expand its brand portfolio and enter new markets required a seamlessly connected integration solution to support long-term growth and scalability.

This fragmented setup led to significant inefficiencies, including inconsistent data flows, manual intervention, and delays in order processing and inventory updates. The lack of unified integrations created operational bottlenecks, impacted customer experience, and made scaling their operations increasingly difficult as they added more brands to their portfolio.

Patchworks solved Bollin Group's challenges by:

• Streamlining System Architecture with Patchworks - By leveraging Patchworks' blueprint functionality, Bollin Group was able to replicate its system architecture effortlessly. The ability to 'copy and paste' process flows for each brand eliminated the need for extensive setup, saving both time and cost during implementation.
• Centralised Integration Management - Patchworks unified Bollin Group's integrations into a single platform, providing a centralised hub for managing all brands. This allowed the team to seamlessly switch between brands, address custom requirements, generate detailed reports, and resolve issues efficiently—all from one place.
• Automating Complex Workflows - Bollin Group harnessed Patchworks to automate previously manual, time-consuming processes. From order management to inventory tracking and customer data synchronisation, the system ensured real-time data flow across all channels, improving accuracy and operational efficiency.
• Accelerated Implementation with a Patchworks Certified Partner - To fast-track deployment, Bollin Group partnered with Tryzens to manage the implementation process. This strategic collaboration reduced the demand on internal resources and enabled the company to go live with Patchworks in record time.

This eliminated the need for manual intervention and reduced errors, enabling smoother operations. With the solution deployed quickly and tailored to their specific needs, Bollin Group gained a unified system that streamlined their operations, improved efficiency, and provided a scalable foundation for their continued growth.

When Bollin Group began their integration journey with Patchworks, they managed only 2 stores, operating with minimal data flows between systems on the Patchwork platform. Fast forward to today, they have scaled significantly now managing over 20 million operations per month through Patchworks. This growth has been driven by the need to streamline operations across over 20 e-commerce sites, marketplaces and their ERP.  Patchworks plays a critical role in supporting Bollin Group’s seamless data flow, ensuring their complex network of brands and platforms operate as a unified ecosystem. By connecting multiple platforms, we’ve enabled them to manage increasing transaction volumes without compromising on performance or customer experience.

Bollin Group’s growth trajectory has been anything but ordinary. Starting with a handful of brands and a modest number of monthly operations, they quickly scaled operations to meet market demand and expand their portfolio on the platform. Recognising the challenges of managing disparate systems and data silos, Bollin turned to Patchworks’ partner Tryzens to streamline their integration strategy using the Patchworks iPaaS.

With Patchworks at the core of their digital infrastructure, Bollin Group can now boast:

• Increased operational efficiency by automating and optimising data flows across multiple Shopify sites into brand specific ERP instances
• Improved scalability to onboard new brands and sales channels quickly through the Patchworks no-code / low-code dashboard, and auto-scalability when order volumes peak during busy times.
• Seamless order management across multiple touchpoints, ensuring fast and accurate processing even during peak trading periods.

This partnership has empowered Bollin Group to handle their growth, maintain smooth operations, and continue delivering exceptional customer experiences across their expanding brand portfolio.

Patchworks’ integration platform connects Bollin Group’s core systems, creating a cohesive tech stack that ensures real-time data flow and operational efficiency. Key integrated platforms include:

• E-commerce platforms: 25 Shopify stores
• ERP systems: Visual Next
• Marketplaces: Amazon

By bringing together these systems, Patchworks ensures a seamless exchange of data across all operational areas, allowing Bollin Group to maintain a unified customer experience and efficient backend processes.

“The old dash was pretty much a closed box to us and we couldn’t control anything whereas there’s so much we can do in the new core dash, it’s brilliant.” - Christian Ward, Ecommerce Manager

As Bollin Group continues to grow, the partnership with Patchworks remains pivotal. With more brands and channels in their pipeline, Bollin Group is confident that Patchworks will continue to support their evolving needs, offering scalability, flexibility, and operational excellence.