Unlocking Marketplace Growth: Integrating Mirakl with Patchworks iPaaS
Online marketplaces are no longer just Amazon’s domain. For modern merchants and their digital agencies, launching own-branded marketplaces is now a powerful strategy to expand product ranges, grow revenue, and reach new customers without taking on inventory risk.
One of the go-to tech platforms making this possible is Mirakl. With over 450 clients globally, Mirakl equips retailers to launch their own curated product sites fast, or manage third-party ecosystems at scale while staying in full control of the customer experience.
Why more businesses are turning to marketplaces
Online marketplaces already represent $2.2 trillion in global value, and by 2025 they’re expected to account for up to 50% of online spending. Growth is being driven by both customer demand and merchants’ business strategy.
Customers love digital marketplaces for their convenience, wide selection, and competitive pricing. For businesses, they offer accelerated access to new markets, resilience in the face of supply chain disruptions, and the ability to scale without tying up capital in inventory or warehousing.
Launching a marketplace is one thing, making it work with the rest of your tech stack is another
Most businesses already run complex ecosystems such as ERP, ecommerce platforms, CRM, fulfilment solutions, finance systems, POS, and more. Add in third-party sellers, dynamic inventory, commissions, taxes, returns, and AI-driven processes and you’ve got a serious integration puzzle.
Even with a powerful starting point like Mirakl, merchants need all the help they can get to make all the moving parts work in harmony.
Without tight, reliable integration, things break, inventory doesn’t sync, orders don’t flow smoothly, pricing and promotions fall out of step. Ultimately this means that customers can get frustrated. This is exactly the kind of complexity Patchworks was built to handle.
Why Patchworks and Mirakl makes marketplaces even better
Patchworks integration as a service (iPaaS) platform is built for commerce. With native support for Mirakl and over 90 other systems, Patchworks connects and orchestrates workflows between your Mirakl-based marketplace and the rest of your business.
Whether you’re a retailer expanding into third-party sales or a B2B business digitising product lines through dropship, Patchworks ensures that Mirakl doesn’t sit in a silo. It becomes a fully integrated part of your ecosystem.
Here’s what you get:
Pre-built connectors for rapid deployment
Get up and running quickly with our growing library of pre-built connectors for systems like Shopify, NetSuite, Microsoft Dynamics, BigCommerce, and more.
Low-code/no-code tools
Use Patchworks' intuitive platform to customise integrations without needing deep developer resources. Or build your own connectors with our Connector Builder.
Scalability built-in
Patchworks handles spikes in traffic, seasonal surges, and rapid expansion, ensuring that performance never holds you back.
Automation that saves time (and money)
Automate order routing, inventory syncing, pricing updates, and more, freeing your team to focus on growth, not grunt work.
AI-ready infrastructure
Mirakl’s new Nexus platform is designed for the agentic era, powering intelligent product discovery, fulfilment, and post-purchase experiences. Patchworks ensures that the underlying data flows are accurate and real-time critical for AI-driven success.
Real results, real impact
Launching a marketplace is a strategic move but it only works if your systems are in sync. It’s not just about selling more, it’s about building a modern, resilient, and data-driven commerce operation that can evolve with your business.
With Patchworks iPaaS and Mirakl working together, you can make the whole processes fast, seamless, scalable and smooth:
