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Westwing Launches on Patchworks: A Scalable, Self-Serve Integration Success

At Patchworks, we’re dedicated to helping ambitious brands scale effortlessly. Today, we’re excited to announce that Westwing, a leader in home & living ecommerce, is now live on the Patchworks iPaaS platform! 

Powering Westwing’s Global Ecommerce Growth

With a GMV approaching half a billion EUR, Westwing needed a powerful integration solution to support its expanding operations. By choosing Patchworks, they’ve seamlessly connected 11 Shopify Plus stores with key business systems, including Salsify, Braze CRM, RabbitMQ, a custom Splitter system, and Snowflake – all through our intuitive self-serve platform.

The Patchworks iPaaS Advantage

With Patchworks, Westwing has achieved:

  • A unified, scalable integration setup – Managing data flows across multiple stores and systems without added complexity.
  • Real-time product & customer data sync – Salsify enriches product information, while Braze CRM enables personalised customer engagement at scale.
  • Automated data orchestration – A custom Splitter ensures seamless distribution of orders, inventory, and customer data across their ecosystem.
  • Advanced analytics & reporting – Snowflake provides a powerful data hub for insights that drive growth.
Seamless Integrations, Full Control

By leveraging Patchworks’ self-serve platform, Westwing retains full control over its integrations – quickly connecting systems without the need for custom development. A seamless, user-friendly experience means their team can focus on scaling, not troubleshooting.

As the only iPaaS in the Shopify App Store, this launch further cements Patchworks as the go-to integration solution for large enterprises on Shopify.

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