We spoke to Joe Comins at Codal, a digital consultancy with deep roots in eCommerce and system integration for B2B and manufacturing brands. Over the last decade, Codal has grown from an engineering house into a strategic eCommerce agency, delivering connected experiences across platforms like Shopify, BigCommerce, and NetSuite.
Now, as a Certified Patchworks Delivery Partner, Codal is helping clients accelerate digital transformation and build smarter, more connected businesses.
Joe shares how they helped reduce 65% of customer service calls for one manufacturer, simply by giving clients real-time access to the data they need—like invoices, credit terms, and account balances.
Discover how Codal and Patchworks are shaping the future of B2B integration.
🎥 Watch the full interview to hear Joe’s take on
– The biggest integration mistakes B2B brands make
– How Codal uses Patchworks to accelerate project delivery
– What’s next for B2B ecommerce transformation.
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