Outdated legacy systems
Like an industrious squirrel preparing for winter, you’ve been gathering data for years and diligently storing it away. That data can pile up, get lost, become irrelevant, and just get in the way if not feeding into the right kind ofeCommerce integration.
Historical data can be incredibly useful for future planning – those who don’t learn from the past and all that – but if it’s buried under piles of poorly managed, useless information, it might as well not be there. Trying to find the good data in an endless pile of bad data is just going to waste your time and money.
This is even more of an issue if you’ve been collecting information from lots of channels without a proper data management strategy. Without proper data management and legacy systems in place, the sheer amount of data being passively collected snowballs to become more and more unmanageable. You’re making it harder to even use all this lovely data you’ve been collecting for years.
Disparate data formats
Data floods into businesses from all angles; from CRM to email sign ups, lead generation tools to customer service, information about your business and customers comes in many formats.
It can seem even more daunting to make sense of if the data is being managed by different people and teams, each with their own way of inputting or managing data, leading to potential duplication or mismanagement. One person may be inputting data that was already added by someone else across the business months ago slightly differently, such as starting a mobile number with +44 instead of 0. Little issues like this can throw a whopping great spanner into the works later down the line!
Low-quality or outdated data
Not all data is created equal – some just takes up space and muddies the waters with misinformation, even more so with manual input. Everyone makes mistakes and sometimes you end up with inaccurate or duplicated information.
The problem gets worse the longer you leave it without organising or integrating databases effectively. Over time, different people and departments input records into different systems and issues can turn into big problems, especially in a post GDPR world.
You need to be able to trust that your data is accurate, up to date, consistent, and compliant across your entire business.
Not understanding the requirements
You might have your systems integrated and talking to each other smoothly, but with the wrong software managing different parts of your business, it won’t mean much in the long run. You wouldn’t call up someone to a football team because they’re good at basketball and your systems are no different.
For instance, if you want separate databases to be fully synchronised while inputting their own data, you’re going to need a two-way integration. Otherwise, historical data doesn’t sync and you’ll keep getting inconsistencies – nightmare!