Gymshark is the world’s leading fitness apparel and accessories brand, designing fashionable and affordable gym clothing for customers all over the world. Named the fastest-growing business of 2016, Gymshark has an audience spanning 131 counties, helped along by millions of highly engaged social media followers.
Solihull, United Kingdom
We instantly connected with the approach from the Patchworks team – straight talking, get into the detail quickly and work smartly. Consequently, they turned around our launch in half the expected time, and our first Black Friday integrated with Patchworks ran so smoothly, I got 200% more sleep than the previous year!
CTO at Gymshark
Within a few years of business, Gymshark’s software was struggling to cope with the brand’s high traffic and transaction volumes. And when one Black Friday brought in hundreds of thousands of orders in a single day, their systems ground to a complete halt – leading to critical outages, and frustrated customers.
Realising their current IT infrastructure wasn’t equipped to handle the brand’s extraordinary growth, Gymshark set out to look for a new solution – one that included replatforming their online store and integrating their different systems.
That’s where we came in.